Joico Lumishine YouthLock Permanent Cream 10nn

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Vendor : Joico

Product Type : Permanent Color

Sku : PP074830

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100% Gray Coverage in 20 RADIANT SHADES. Unlock hair’s youth potential with NEWLumiShine® YouthLock, Joico’s first collagen-infused permanent crème color. Harnessing the fountain of youth-like properties of Collagen—known to keep skin youthfully plump and improve skin elasticity and hydration—this innovative formula helps revitalize strands and lock in the look and feel of younger-looking hair. With just one color service: Hair springs back with renewed bounce,* body,* and signature LumiShine shine.** Resilience returns. Smoothness and softness*** are restored. Resistant gray gets our most gleaming and gorgeous coverage.

JOI and Benefits!

Experience 5 FLAWLESS FEATURES to help lock in hair’s youth:

GRAYING HAIR: Lock in 100% gray coverage

LIFELESS HAIR: Lock in body, movement, and bounce*

COARSE HAIR: Lock in manageability, noticeable smoothness, and increased softness**

DULL HAIR: Lock in radiance with up to 2X the shine***

DRY HAIR: Lock in hydration and help prevent breakage****

Experience 5 FLAWLESS FEATURES to help lock in hair’s youth:

* With K-PAK® Color Therapy™ Shampoo and Conditioner
** With K-PAK Color Therapy Shampoo and Conditioner on damaged hair
*** vs. untreated damaged hair
**** Combing breakage on damaged hair with K-PAK Color Therapy Shampoo and Conditioner vs. non-conditioning shampoo

Now Let's Use It...

Keep youthful looking hair on your side with 20 radiant, lustrous shades offering 100% gray coverage and a complete healthy-looking hair protection plan. Deliver shiny, strengthened, restored hair with the dependability of LumiShine Permanent Crème Color.


Mixing Ratio LumiShine Permanent Crème Color is mixed 1:1 (equal parts color and appropriate Volume LumiShine Developer)

Apply with a color applicator bottle, or bowl and brush. (When mixing in a bottle, add developer first, then add color, and shake well.) Process for 35-45 minutes for gray coverage.