Joico Color Balance Purple Shampoo

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Vendor : Joico

Product Type : Shampoo

Sku : PP076722

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Don’t lose your cool with Color Balance Purple Shampoo. Its gentle lather instantly gets to work on undesirable yellow tones, leaving hair cool, healthy-looking, and protected.

Here’s Why You’ll Love It

Immediate cooling results, plus round-the-clock healthy hair protection

Instantly neutralizes unwanted yellow and warm tones in blonde hair

Long-lasting results through 12 washes

Boosts shine and smoothness

Over 2X stronger hair*

Controls static

Paraben-free

*Against combing breakage on damaged hair vs. a non-conditioner shampoo; when using Color Balance Purple Shampoo and Conditioner together.

Let’s Look Inside

Enjoy the balancing act of ingredients that instantly neutralize yellow and orange tones in hair, while strengthening, protecting, and increasing shine.

VIOLET PIGMENTS

Directly attach to the hair and instantly neutralize unwanted yellow tones.

GREEN TEA EXTRACT AND UV

Absorbers Help fight fading and tonal change to keep color looking great.

SMARTRELEASE TECHNOLOGY

Our one-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Now Let’s Use It

Directions: Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Use 2-3 times a week, alternating with your daily shampoo. Follow with Color Balance Purple Conditioner for best results.