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  • Joico Blonde Life Brightening Shampoo
  • Joico Blonde Life Brightening Shampoo
  • Joico Blonde Life Brightening Shampoo

Joico Blonde Life Brightening Shampoo

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Vendor : Joico

Product Type : Shampoo

Sku : PP074811

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Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.

Features & Benefits

Gently cleanses with rich lather

Free of SLS/SLES Sulfates*

Added softness and smoothness

Keeps blondes bright

*Sodium Lauryl Sulfate/Sodium Laureth Sulfate

Why It Works

ARGININE A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
TAMANU OIL A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
MONOI OIL A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
SMARTRELEASE TECHNOLOGY Our one-of-a-kind liposome delivery system packs a punch continuously releasing Rose Hip Oil, Arginine, and Keratin – to repair, strengthen and protect hair from the cumulative effects of daily styling.

Let's Try It

Apply to wet hair. Work into a rich lather.

Rinse and repeat if necessary.