An optimized pH helps maintain the hair cuticle, which prevents excess water from entering the hair. Water entering the hair can cause damage, dullness, frizz, and tangling.

This pH maintenance shampoo:

Cleanses while smoothing the hair surface: Effective yet safe cleansers break down and remove dirt + oil for optimal nourishment and manageability.

Gentle enough for regular use: pH-optimized formula doesn’t disrupt the hair fiber or scalp microbiome and is safe to use every time you cleanse.

Creates the ideal foundation for healthy hair: This formula was engineered to create an optimal clean canvas without any fillers to coat or disrupt the hair and scalp equilibrium